Consumption vs Creation

Just a few weeks ago, I presented to a room full of business owners looking to grow their business.

I asked for a show of hands for who has a social media account for their personal use?

All of them raised their hands

Next I asked;

“Who thinks they spend too much time on their social media account?”

Every hand remained raised.

“Who actively uses social media to promote their business?”

About 20% of hands stayed up.

“Who is actually getting results - enquiries, leads, meetings, and sales?”

Just one hand remained.

This room is just a microcosm of the market at large - the reality is that most people are spending time mindlessly consuming on a piece of technology that could literally change the trajectory of their business.

For perspective;

The average daily social media usage of internet users worldwide amounted to 136 minutes per day (about 2 hours and 15 minutes).

There is a huge opportunity in this data alone.

Put everything else aside, what if all we did was tweak the habit…

What if we used even HALF that time (1 hour per day / 7 hours per week), to intentionally work on our marketing and creating value on our platforms, rather than just consuming it?

What difference do you think it would make to your end result?

Zac