Ego is the enemy

I’ve seen this time and time again

EGO is the enemy of marketing.

OBJECTIVITY is our dearest friend.

When people have experienced some level of success, they become less objective and more stuck in their ways.

Opting for the rinse and repeat method, then blaming ‘the market’ when they start to have diminishing returns.

They substitute their own judgement instead of what the market wants 

(which does adapt over time)

When a brand experiences success over time, they attribute it to the name, not to the things that helped build the name in the first place. 

It’s because of what you did for your customers, and the outcomes you provided them.

It’s because of the experience you provided that they came back to you for more, and sung your praises to their friends, family, and colleagues.

You have to regularly connect with this, and find new ways to communicate it, and build off it.

We give up our competitive advantage when we lose focus, and fail to innovate by resting on our laurels.

We slowly lose our position in their minds as we fail to provide novel ways of connecting with them.

The key here is to get out of the team meeting, group think scenario that are often littered with assumption.

Get the real data, and have the real conversations with your clients.

Their words provide the best possible premise for any campaigns going forward.

It’s not the sexy solution, but it’s the one that works.

Better to do what’s right, than preoccupy ourselves with tasks that makes us ‘too busy’.