The road to nowhere

If you’ve been in business for more than a minute, you’ve undoubtedly heard people talk about the hamster wheel…

…the treadmill

…the road to nowhere

This is a common complaint from a lot of business owners I meet; they’re exerting time, energy, focus, resources to the point of exhaustion.

At first, business felt like a great adventure to them…

They were energised.

There were some long days, followed by longer nights — but they pushed through it all…

They were working on their passion…

They were creating their own path…

Or so they thought…

Every time they turn a corner, they expect to see the light at the end of the tunnel on the way to creating the business of their dreams.

Yet, they are confronted with another curve to swerve.

Every time these business owners try to catch their breath…

… a sandstorm hits and the landscape changes all over again.

They’d JUST figured this route out, now there’s more roadblocks than ever before.

Back down the road they go, trying to find the route without so much as a Refidex (remember the big book of maps we had before our iPhones?)

Now these detours have a direct result on their business revenue…

We can call them Feast and Famine periods.

The reality is, the longer they stay in flux, the harder it is to survive as their resources dry up…

Hard work and hustle can get them to one point…

But what gets them from A to B, won’t get them from B to C.

Without a strategy, there will always be something to keep them from grounding them to the road they need to follow through on.

Strategy creates a clear trajectory.

In the game of marketing (and business), trajectory is everything

So how do you know if you’re on the right path?

Look back on your last 90 days, and ask yourself;

Am I crawling along the same path (i.e. am I running into the same problems?)

OR

Am I taking strides into new opportunities?

If you’re up for a chat, hit reply and let me know the answer

Zac

ps. taking strides into new opportunities doesn’t mean you aren’t facing problems, just ensure that they are challenges from growing pains, not from staying the same.

“Success does not consist in never making mistakes, but in learning to not make the same one a second time.”